We all know that writers face publishing challenges. Newbies tremble at the prospect of going it alone when self-publishing. Newbies also tremble when going with a traditional publisher. I call it part of the author-growth process. Experienced launchers often feel the same butterflies and elephants making the rounds in their mid-sections.
Publishing pros can help writers grab the launch control lever with both hands and make it their own. Here are some choice bits of advice from publicity gurus and marketing experts around the ether to give you a few ideas to help yourself succeed with book sales and self-promotion.
We all know the importance of social media and its influence in business today. We should. Sometimes, though, we overlook those things we do habitually as being valuable tools. LinkedIn is a terrific media tool, especially if you write in niches that can use a corporate following or you need to establish yourself as an expert in a niche.
Google+ gives you options you don’t have on the other major media venues. And we all know about Twitter and some of its new features.
- Joan Stewart, over at The Publicity Hound, can drop tips into your inbox twice a week—tips that work.
- Award-winning Gail Mencini, author of “To Tuscany with Love,” tells how a local bookstore book signing was helped by two things—making sure that her book took advantage of all the marketing sales and return points and creating a friendly and generous atmosphere for the actual book signing. The atmosphere came about with home-baked Italian cookies, a bouquet of sunflowers for the “treats” table, and a fun and sunny disposition cultivated within the author toward the patrons.
- Tap into corporate budgets and connections to gain sponsorship for promotion. This can be especially important to niche writers/speakers. Brenden Burchard took this route to professional and financial success.
- Make your presence known on Google+. Between hangouts and their growth and exposure to a potentially ever-expanding reader base, Google+ can help you promote more, faster and with less effort.
Carla McNeil, at Butterfly Networking, has her own take on promotion—keep it moving all the time, regardless of what project you’re working on, and do it through social media. She’s one of the go-to gurus of social media. She has three primary lessons about using social media and why.
- Your readers (customers) spread the word about your product (book, etc.) ASK them to tell others. If they really enjoy your work, they’re your best advertisers. ASK if they’d like you to guest blog for them. ASK if they’d like to do a joint event with you, such as a participating in a blog tour for your latest book.
- Investigate your reach to the tertiary connections of your social media connections.
- Strategize your content to create more traffic to your website(s).
Katie Davis is an author and speaker who has taken her career into the heavens by learning new strategies and skills. Now, she spends much of her time instructing others in how to do what she did.
- Create videos to promote your work and your books
- Learn to podcast with the best on the net
- Writing music for your videos can be as easy as learning to make the videos themselves
- Expand your thinking and creativity by using other mediums
- Create a presence on YouTube and Pinterest.
All of these pros and many others have weekly newsletters and announcements to help other writers succeed. Take advantage of them. You don’t have to buy anything you don’t want to. You don’t have to follow their suggestions, if you feel they’re not right for you.
Take a day to explore the possibilities. Ask other writers what they’ve found that encourages career growth and marketability. It never hurts to ask, and you might find great value out there that can jumpstart your work and your exposure.
Add any tips and tricks you find useful in the comments below.